The diffusion of coaching in the era of continuous changes

on BLOG, Coaching, transformation 19 lug, 2012

Il coaching nell’epoca del cambiamento

The question I ask today is why coaching is spreading. In the sense of why now, in this precise moment, a moment characterized by profound changes and revolutions.

My idea is that coaching is intimately linked to this climate of change: they both interpret the same burst of evolution, they are two different aspects of the same process. To support this thesis, I want to start from Maslow's model, that for obvious reasons I omit to explain.

In a nutshell, Maslow explained that once a need is satisfied, the person develops a new and “superior” one, climbing the ladder of hierarchy of needs. If, on the contrary, the need is not satisfied, the individual cannot even imagine other “superior” needs and continues to try to fulfill the unmet requirement.

Thus, only after ensuring the basic needs, the person tries to create a safe haven and then can feed his sense of belonging. Only then, the need of appreciation from others and from society will arise. And after having reached that stage, the subject will focus on himself, developing and acquiring self-esteem and imagining a life marked by self-fulfillment and active involvement. As you can see, these last two steps of Maslow’s hierarchy of needs typically fall in the coaching arena.

So far we have referred to the evolution of a single individual, but what is true for the single can also be extended to communities, organizations and companies, seen as open and evolving systems. And there is evidence that companies and businesses are now going through a phase of intense change, rapidly progressing up the Maslow's ladder of needs.

For example, the post-war company was characterized by a strong sense of belonging: the after-work and associations of employees and retirees were an integral part of the "work" and of life. Medium or large companies did allow employees to create cooperatives to build condos or vacation homes. In practice, the company played a role of "belonging", which went well beyond the famous “eight hours”.

Since the '70s, employees began to mainly seek a chance to change their status through promotions or benefits: a way to satisfy their need for "social appreciation."

And today, thanks to the modified economic and social conditions, the employees search in their companies a space of expression and fulfillment.

Similarly, we can draw parallels to countries, which in a few decades have evolved from totalitarianism to the Arab spring, from slavery to the complaints of harassment or stalking, to name just a few extreme but significant examples.

Similarly, we can draw parallels to countries, which in a few decades have evolved from totalitarianism to the Arab spring, from slavery to the complaints of harassment or stalking, to name just a few extreme but significant examples.

My argument is therefore that coaching has been developing now because it can perfectly grasp, understand and enhance the evolved and evolutive instances of individuals, companies and societies. For several years, in fact, there are an evident process of change and a clear movement at all levels - albeit with different dynamics and modalities - towards fulfillment and self-realization, towards interdependence and higher states of awareness, which find in coaching the right humus to develop.

Do you consider coaching as a fundamental element in the growth process?

In what level of the Maslow’s ladder are you?

What and who does impedes you to climb it?

If you were free form limitation, where would you be? And how would you feel?

 

 

 

 

 

One Response to “La diffusione del coaching nell’epoca del cambiamento”

  1. […] Sono fermamente convinto che il posto fisso – come la crescita continua ed altri concetti simili – era un’illusione “alimentata da sopra” per sedarci, per controllarci anzi bloccare i nostri aneliti di cambiamento e libertà, narcotizzandoci già a vent’anni. Quello di oggi è un altro segno di progresso e scalata sulla scala di Maslow, di cui ho parlato in “La diffusione del coaching nell’epoca del cambiamento”. […]

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